Today clients have a greater choice of investment partner, so standing out from the crowd has never been harder, or more critical. But with mounting pressure to deliver ROI against increasingly constrained marketing budgets, many financial institutions are struggling to make the impact they need and fully realise their business goals.
That’s why we set up HT Financial Marketing. With over 25 years’ experience in the specialist investment marketing niche, we deliver innovative end-to-end marketing solutions for the investment industry, without the permanent marketing headcount. We partner with our clients in a flexible manner, tailored to their particular needs – whether on a stand-alone project, fully outsourced or consultancy basis.
How we help:
With many years’ experience in executing national, regional and global financial marketing campaigns, we can ensure your next campaign successfully delivers ROI. We can support you with all aspects of content marketing, campaign planning and execution to bring new prospects into your pipeline or engage existing clients. We can also help with lead generation and can monitor, adjust and advise on the performance of your campaign, leaving you better able to execute all your campaigns for optimum engagement.
Effective, striking design supports your brand and ensures your marketing makes an impact. Working with our professional designer we support you with a wide range of design services, helping you to establish or strengthen your brand in the marketplace. Services include:
- logo design and corporate identity development
- brochures, whitepapers, reports and newsletters
- advertising (print and online)
- email marketing (e-shots and e-newsletter templates)
- supporting graphics for events (theme, invitations, agenda brochures, banners)
- presentations in Adobe Acrobat, Powerpoint, Keynote and Prezi
- Word & Powerpoint templates
- Interactive forms
Design is literally one of the most visible ways to differentiate yourself from your competitors. We have delivered many tailored, engaging design projects created specifically for individual clients to help them shine in a crowded marketplace.
We’re passionate about event management, have a keen interest in the latest event developments and love a project plan! Depending on your specific objectives, we are on-hand to assist with project management, agenda setting, speaker management, content management, logistics and audiovisual (AV), delegate engagement (including event tech) and budget management.
We are proud to have delivered and implemented launch strategies and plans that resulted in proven, measurable success against KPIs. We can partner with you to create tailored launch strategies, ensuring they are customer-focused, positioned correctly - and linked to the overall objectives of your business.
However, the financial industry has been slower than others to adopt and harness the true power of MAS – which gives those financial institutions that do embrace them a critical competitive advantage.
With significant experience in implementing MAS for global organizations, we can guide you through the myriad of different MAS systems, or work with your chosen provider and internal teams to successfully implement these large and complex projects, driving both operational efficiency and business growth.
Having spent years producing slides for the financial industry, we know what makes a really good and effective deck (and the psychology behind it).
Marketing through digital and social channels has grown exponentially – and for good reason. When executed well, digital and social media marketing can reach your target audience at scale and deliver impressive ROI. But with the sheer number of platforms available, and the proliferation of content formats you can use in your marketing, it’s imperative to be strategic about your online activities.
We create effective digital and social media marketing strategies that drive business growth. By building in-depth digital audience personas that mirror your ideal clients, then identifying the appropriate channels and platforms to engage them, we provide you with a targeted strategy to raise your digital profile and maximise potential business results.